Chido® is an upcoming Tex-Mex fast food restaurant in Venezuela. The project involved naming, logo and visual identity, as well as printed materials and web design.
Chido was the selected name because it’s a very well known and positive Mexican slang word, meaning “cool” or “great”.
When experimenting with the logo design, the word CHIDO appeared to be very symmetrical and equilibrated, so a geometric and robust font was designed to create a simple yet pleasant mark.
